Surprise! Marketing Outlets

Seizing a target audience is one of the greatest difficulties for marketers. It's especially hard to stand out amongst the 3,000 marketing messages that each individual is exposed to everyday. Discovering new methods that are very original and may catch your audience off-guard is the main component to catching consumerís attention.

 

There's a company that has created a marketing tool to put in urinals that can either show images or play a message as men are using the bathroom. This is a good approach to surprise the consumers and grab their attention. You'll have their undivided attention as they watch photos or listen to the message, which won't just catch them off-guard, but also seen as very humorous. This will provide them with a better chance at remembering your message. This may not be appropriate for all business due to the place, but it's a great opportunity for marketers planning to reach out to this certain demographic.

 

Advertising on parking spot strips are also a fresh method to reach out to customers. Visa, Addidas, American Express, and Cingular are just a few of the agencies that are utilizing the Parking Stripe advertising as a new method to reach out to their potential customers. It is a new way that has not been swarmed with marketing messages and it stands out and grabs consumerís attention and increases the chances of staying fresh in their minds.

 

How long will these kinds of ìnewî marketing tactics be fresh and creative before they are regularly clouding our world? Most likely not that long because everyone is looking for ìnewî methods to market their merchandise, business and services but it is worth a shot at a chance to connect with people. Originality, the factor of surprise, and developing buzz are a marketing must! What will we think of next?!?