Catching the Viral Buzz

The buzz about viral marketing is finally moving in and the big name advertisers each want a piece of the underground wildfire. With the right dose of guerilla together with a touch of viral,your advertising campaigns can reach thousands, possibly millions, without spending a dime. We've been showing the value of viral marketing to our customers for years and the importance for its integration into current strategies.

 

Viral does not necessarily mean you need a crazy idea that hasn't been used before though, similar to the subservient chicken, to create a buzz-worthy promotion. Even though thinking outside of the box and providing customers something they have not seen before can create major amounts of buzz, smaller viral additions to emails, advergames, and other promotions can also effectively connect with massive audiences.

 

Working with Nextel to publicize their sponsorship of the Stanley Cup Finals, we designed a highly engaging advergame with extra choices to email the game to colleagues to play and compete. Giving that simple viral addition created over a 900% viral compounding rate. For every person they told a minimum of 9 friends in regards to the game. So while you could be planning your own underground buzz-worthy campaign remember that generating a large viral buzz doesn't always require the unimaginable.