A Case Study for Successful Web Marketing

Viral videos accelerate on a visual and auditory level, but have limitations in circulating your establishment's message. Unless you're developing a branding video, and can pull off something like Coke or Carlton Draught, the consumer might not even identify what your agency does unless he goes to your website or or else tries your merchandise. A website can be a successful viral platform that not only generates guests, but is able to also deliver your agency's message. In this case study, we will evaluate a service called AdCubes that unifies all the components of acknowledged viral web marketing.

 

The first component that of a successful viral website is to have an idea thatís at once distinct and innovative. The website needs to offer something the visitor and the guest's companions will need. In the case of the AdCubes, the merchandise is ordinary - it is an advertisement that is sold to any person that would like to buy it. However, the concept is unique. Each ad cube values $1 more than last one. As more individuals visit the website, the ads become more significant, and the cost is naturally driven up by purchases made by the same guests.

 

The payoff for buying an advertisement is huge - the person that purchased the initial advertisement for $1 has received hundreds of clicks for his investment. As the value of the ads increase, individuals will come back to the site frequently, morbidly curious how much advertisers would pay for the same cube that others have purchased for relatively low. Will the expense top out at $100 a cube? Or will it be nearer $100,000?

 

The benefit of this process is that it is self-reinforcing. Individuals will come and buy ads, and tell their companions about the website. As more buzz develop, traffic increases, advertisers increase, and the rate of the advertisements goes up. The expanding cost drives even more buzz, and eventually will accumulate media attention. Then when buzz is peaking, the rate of ads will peak also, driving higher and higher interest in the concept. Ultimately, the payoff to the site's owners may be millions of dollars. The payoff to advertisers may be millions of impressions and thousands of clicks. The payoff to guests would be to watch a web phenomenon in action.

 

Without a doubt, there is a lot of seeding that must be completed before a site can successfully become a viral property. Even though, as soon as the seeding process begins, a well-implemented site will grow closer and closer each day toward critical mass. As soon as the critical mass is satisfied, then the site remarkably becomes viral, gaining more and more popular without any input from the creators. This technique can be facilitated by improving distribution mediums. In the case of AdCubes, a links page offers webmasters and blogs to easily post about the website. Each sales confirmation email additionally provides a request for the advertiser to tell his acquaintances about his new AdCube.

 

There are many methods to making a successful viral web site, but the fundamentals are the same. You need to have effective content, it must be obtainable for free or at low cost, and it must be easy to transmit. As soon as the basics are in place, the one and only item left is seeding the first guests until you reach the critical mass.